Marketing soggettivo o oggettivo
Marketing soggettivo o oggettivo

Marketing soggettivo o oggettivo

#Amenonmipiaceting

La tendenza è quella di non lavorare per obiettivi. Il marketing è spesso soggettivo e non oggettivo. Si basa sul gusto. Così la soggettività del giudizio. Mi piace, non mi piace. Da tempo parlo di AMEMIPIACETING in contrapposizione al marketing che per contro è fatto di numeri e analisi oggettive.

Ma la tua azienda come lavora? Qual è l’ingerenza del superiore gerarchico nelle scelte e il suo gusto ti condiziona? In che modo? I clienti vogliono il rosso perché gli piace o perché è funzionale a raccontare un codice colore legato a qualche significato?

Nell’Agile Marketing questo non capita se gli attori coinvolti sono responsabili e coinvolti. Non c’è gerarchia e le interferenze esterne che spesso cambiano i programmi sono ridotti all’osso, anzi completamente anestetizzati.

L’amemipiaceting non deve esistere. Esiste il marketing, l’oggettività e l’organizzazione. Il marketing deve essere oggettivo e non soggettivo.

Quanta acqua ci sta dentro ad una bottiglia da un litro d’acqua? Questa è la risposta! 1 litro solo!

Quanto è bello il rosso o quanto è giusto il nero? In un mondo soggettivo l’Agile marketing ci aiuta a rendere tutto più razionale, lasciando però invariata la forma che è sempre l’essenza del nostro vivere.

Essere responsabili a dire no. Essere bravi a posticipare un cliente. Essere forti nel sostenere un piano di lavoro e non cambiarlo mai perchè significa perdere costantemente il focus è l’essenza.

#AmeNONmipiaceting: noi lavoriamo con l’oggettività. Non con la gerarchia. Non con l’autorità. Lavoriamo con il potere delle idee. Con le soluzioni e con la forza dell’analisi del gruppo.

Come scrivo nel mio libro “Agile Marketing” è difficile scoprire un marketer incapace rispetto ad esempio un professionista di altre funzioni. aziendali. Il marketing è purtroppo preda di tutti e ognuno pensa di poter incidere nel percorso di crescita di un marchio o di un progetto. Ed è per questo che il marketing è scienza e deve diventare oggettivo tramite ad esempio i dati, i processi e i funnel di acquisizione ben strutturati.

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